Imagine you’re a hungry customer walking down a street crowded with restaurants. If you’re opening a pizza restaurant, think tomato red. Green symbolizes health and sends the message that your food is fresh and nourishing. For example, if you’re promoting vegan food, you might choose green as the predominant color. Lastly, choose colors that relate to you what you’re selling. A rainbow of colors confuses viewers and detracts from the message. If you are promoting a sale or grand opening, go with sign colors that are bright, bold and full of life.Īlso, avoid using too many different colors at once. Yellows and oranges make excellent restaurant sign colors because they are warm, cheerful and more likely to inspire hunger than calming appetite-curbing colors like blue. Red also creates a sense of urgency and encourages customers to buy. For example, red is a popular color used widely in restaurants because it’s exciting, energetic and believed to stimulate the appetite. Some colors are more stimulating and attention-grabbing than others. If the interior is well-lit, black or dark green lettering can jump out beautifully. Since many business windows appear dark from the outside, you might choose white or yellow lettering to make your sign stand out. If you want to design window decals to advertise your restaurant, you’ll need to consider which colors will pop against the window. If you wish to use lower contrast colors, like yellow on white, for example, you can increase readability by adding shadows or borders to the text. Keep these color combinations in mind when designing your sign to you ensure you have high contrast. Consider the top 18 most visible color combinations ranked from highest visibility to lowest: High contrast improves readability and memory recall. In other words, choose a light text for a dark background, and dark text for a light background. The Outdoor Advertising Association of America (OAAA) recommends choosing colors with high contrast. Contrast affects the readability of a sign and helps people view your sign from a distance. When designing a promotional restaurant sign, you’ll want to think about color combinations and contrast. Here are design ideas that will make people eager to choose your restaurant over competitors. How do you do that if other restaurants surround your business? It’s easier than you think - but it does take some planning and consideration. Restaurant Signage Design IdeasĪ promotional sign should be designed to turn heads and generate excitement about your restaurant. In this post, we’ll show you how to advertise your restaurant effectively with tips and ideas for creating signs that sparkle and pop. So, how do you choose the most effective sign to advertise your restaurant outside? To design a sign that impresses onlookers, evokes curiosity and sticks in people’s minds, you need to know a few design basics. Whether you want to advertise a grand opening or a new menu item, a bright, bold sign will stop people in their tracks and relay the message. Great outdoor signage also provides an opportunity to spread your brand and enhance your marketing efforts. A captivating restaurant sign will make your restaurant stand out from competitors and entice people to come inside and make a purchase. If you’re a restaurant owner looking for ways to grab people’s attention and draw in hungry crowds, it’s time to think about your signage. Categories Graphics, Interior Design, Signage
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